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ZENDA is a unicorn in the enterprise technology world from its roots to its mission. 25 years of scientifically observing employee behaviors makes ZENDA uniquely qualified to develop the first AI-driven enterprise-scale collaboration platform to model, analyze and transform business processes.
Prior to starting ZENDA in 2018, I served as co-founder of the internationally acclaimed user experience design firm, Electronic Ink, until its acquisition in 2016. I have been recognized by the National Association of Women Business Owners as one of “25 Women of Distinction” and by Enterprising Women Magazine for “Enterprising Women of the Year Award”. My training as an attorney and my commitment to excellence, innovation and accountability have been key to a fulfilling career.
I joined ZENDA® after a 25+ year, cross-disciplinary career as a Managing Director at Morgan Stanley. Having been both a client and a firm believer in applying human-centered design (HCD) to solve complex business challenges, I bring a deep passion for transformative solutions to my role.
Throughout my career, I’ve been fortunate to leverage a powerful blend of strategic agility, execution-focused leadership, and financial acumen to drive global transformation initiatives. These efforts created efficiencies, mitigated risk, and scaled businesses during periods of significant growth and a rapidly evolving regulatory environment. In my global leadership roles—ranging from Head of New Products, CAO/CIO for Merchant Banking, and Sarbanes-Oxley Compliance Officer to Operational Risk Head for Finance and Head of Internal Audit for corporate functions—I’ve worked to navigate complex landscapes while delivering impactful results.
As a recognized change agent with a strong bias for action, I’ve successfully led distributed work teams across disciplines and business lines. My work has focused on remediating operational deficiencies, building new infrastructure and capabilities, enhancing internal controls, and evolving the financial reporting landscape to meet the demands of dynamic and complex environments.
I was among the first professionals to forge a path for design in the enterprise software industry. I co-founded Electronic Ink, the first design firm dedicated exclusively to the human-centered design of business systems – working on landmark projects including operating systems, early banking machines, medical record systems, and enterprise platforms.
Over thirty years of designing business systems, I extended the voice and impact of design beyond software user interfaces. Recognizing a need for improved collaboration among the diverse disciplines inside business enterprises led to the development of operations modeling: human-centered research informing the creation of models articulating the relationships, risks, and opportunities among the enterprise’s human context, business processes, technology, and data.
I am the author of Wrench in the System, published by John Wiley & Sons. I have taught design courses at various universities and have lectured at conferences around the world. I served as an expert in design and technology for international legal proceedings. I received the Alumni Achievement Award from Carnegie Mellon University for significant contributions to the design and technology industries and is a member of the Advisory Board of CMU’s College of Fine Arts.
