ZENDA is a unicorn in the enterprise technology world from its roots to its mission. 25 years of scientifically observing employee behaviors makes ZENDA uniquely qualified to develop the first AI-driven enterprise-scale collaboration platform to model, analyze and transform business processes.
Prior to starting ZENDA in 2018, I served as co-founder of the internationally acclaimed user experience design firm, Electronic Ink, until its acquisition in 2016. I have been recognized by the National Association of Women Business Owners as one of “25 Women of Distinction” and by Enterprising Women Magazine for “Enterprising Women of the Year Award”. My training as an attorney and my commitment to excellence, innovation and accountability have been key to a fulfilling career.
I joined ZENDA® after a 25+ year, cross-disciplinary career as a Managing Director at Morgan Stanley. Having been both a client and a firm believer in applying human-centered design (HCD) to solve complex business challenges, I bring a deep passion for transformative solutions to my role.
Throughout my career, I’ve been fortunate to leverage a powerful blend of strategic agility, execution-focused leadership, and financial acumen to drive global transformation initiatives. These efforts created efficiencies, mitigated risk, and scaled businesses during periods of significant growth and a rapidly evolving regulatory environment. In my global leadership roles—ranging from Head of New Products, CAO/CIO for Merchant Banking, and Sarbanes-Oxley Compliance Officer to Operational Risk Head for Finance and Head of Internal Audit for corporate functions—I’ve worked to navigate complex landscapes while delivering impactful results.
As a recognized change agent with a strong bias for action, I’ve successfully led distributed work teams across disciplines and business lines. My work has focused on remediating operational deficiencies, building new infrastructure and capabilities, enhancing internal controls, and evolving the financial reporting landscape to meet the demands of dynamic and complex environments.
Harold Hambrose is the Chief Strategy Officer at ZENDA, LLC, a New York–based company redefining business process modeling through innovative design. For nearly 30 years, Harold has led design teams in helping Fortune 500 companies harness the power of design to better understand their operations and envision more innovative futures. A graduate of Carnegie Mellon University’s College of Fine Arts, Harold began his career designing human-centered technological systems. His early work includes several industry milestones: the first ATM for Citibank, the original graphical user interface for electronic medical records (Microsoft / First Data), and the user interface for IBM’s OS/2 operating system. In 1990, he founded Electronic Ink to formalize the role of design in the tech industry. After 26 successful years, Electronic Ink was acquired by Capgemini / Frog, cementing Harold’s influence on enterprise system planning and management.
Harold’s design leadership has earned international acclaim, including the design of emergency response software now part of the Museum of Modern Art’s collection. He is the author of Wrench in the System, a book that explores the critical role of design in shaping effective business systems. Harold has lectured worldwide at universities and industry conferences and has served as an expert witness in international legal proceedings on design and technology matters. Among his many honors, Harold received the Alumni Achievement Award from Carnegie Mellon University for outstanding contributions to the fields of technology and design. He serves on the Dean’s Advisory Board for CMU’s College of Fine Arts. Harold also teaches Work Design at CMU’s Tepper School of Business through its Integrated Innovation Institute.
