About Us

ZENDA Origins

How we started

At ZENDA, we’ve spent years Seeing Business® by helping organizations achieve transformative change by focusing on the balance of all dimensions of work. For decades, we have worked shoulder to shoulder with management consultants, product vendors and our clients’ business, technology and workforce stakeholders to transform business operations. We identified a gap—businesses need a scalable solution that can capture the true complexity of operations, leverage human insights from the context of work, and evolve operations intelligently. That’s why we created the ZENDA platform.

Johanna Hambrose

Chief Executive Officer

Mary Caracappa

Chief Operating Officer

Harold Hambrose

Chief Strategy Officer

John Holliday

VP of Go to Market

John Holliday

VP of Go to Market

John Holliday

VP of Go to Market

Johanna Hambrose

Chief Executive Officer

Mary Caracappa

Chief Operating Officer

Harold Hambrose

Chief Strategy Officer

Our Mission

Zenda’s mission has always been to bring a human-centered perspective to the way organizations operate, adapt, and grow. From the beginning, we’ve believed that understanding how work happens and focusing on the balance of all dimensions of work is the key to transforming how business works. That belief continues to guide us today as we build technology that helps organizations see, connect, and improve their operations in entirely new ways. What started as a methodology for understanding and optimizing business operations has evolved into a powerful software platform—one that puts the tools for transformation directly into the hands of every user.

Zenda helps organizations unlock the full potential of their operations by connecting people, processes, and data in one intelligent system. With real-time visibility into how work actually happens, leaders can make smarter decisions, respond faster to change, and continuously improve their business performance.

We believe technology should serve people, not the other way around. That’s why Zenda combines the power of modern SaaS—scalability, automation, and actionable analytics—with a deep understanding of the human context that drives every enterprise. The result is lasting transformation, powered by software that thinks as dynamically as the humans it supports.

At the core of Zenda are the four pillars of work: Process, Technology, Human, and Data. These dimensions have always formed the backbone of how we connect and contextualize operational insight. By integrating these four pillars, Zenda enables organizations to see how their operations truly function—and where they can evolve next.

What once required months of consulting and static diagrams can now be accomplished instantly through software that updates and learns as your business does. Built on the same principles that defined our early success, Zenda continues to empower organizations to see their business more clearly and to shape what comes next.