About ZENDA

We're Pioneers,
Always Have Been

We were there in the earliest days of software development, pushing into the invention of business software and operating systems. Our experts are breaking ground again by reimagining the way we understand business operations and the event of work
ZENDA Origins

How we started

At ZENDA, we’ve spent years helping organizations achieve transformative change by focusing on the balance of all dimensions of work. For decades, we have worked shoulder to shoulder with management consultants, product vendors and our clients’ business, technology and workforce stakeholders to transform business operations. We identified a gap—businesses need a scalable solution that can capture the true complexity of operations, leverage human insights from the context of work, and evolve operations intelligently. That’s why we created the ZENDA platform.

Our Leadership Team

Each of our partners has decades of experience in operational design for complex enterprises—a space few venture into. Our roots extend to the largest global industrial software development efforts, and we cut our teeth in an internationally respected technology-design firm, working with leading global brands such as IBM, Microsoft, Ford, McDonald’s, Goldman Sachs, Bloomberg, Johnson & Johnson, NHS, National Grid, and many others.
Johanna Hambrose
Chief Executive Officer
Mary Caracappa
Chief Operating Officer
Harold Hambrose
Chief Strategy Officer
John Holliday
VP of Go to Market
John Holliday
VP of Go to Market
John Holliday
VP of Go to Market
Johanna Hambrose
Chief Executive Officer
Mary Caracappa
Chief Operating Officer
Harold Hambrose
Chief Strategy Officer

The ZENDERS

Our team members are well-credentialed and experienced practitioners in fields like architecture, finance, product design, sociology, cognitive science, philosophy, engineering, computer science, business management, and the law. Equally important is their curiosity, thoughtfulness, and genuine interest in understanding how people organize and perform work.
ZENDA Innovates

For Industries,
a Common Language

ZENDA’s product design team has defined a system of data, human insight, signs, symbols, and color that creates a consistent, uniform communication framework for all business operators. The ZENDA product team has delivered a standard language through which business operators, workforces, technologists, regulators, and others can share understanding and insights about how work transpires.